I am a creative leader specializing in building the elite creative teams and studio systems that brands require to scale. With over a decade of experience spanning agency (Amazon focussed) and brand-side environments, I architect the full production lifecycle, from securing high-value accounts to managing over a million in annual budgets and complex set construction. I lean heavily on business strategy to drive my creative decisions, ensuring that every visual asset is built for impact. My expertise lies in identifying 'unicorn' talent and implementing the operational discipline needed to manage high-volume, multi-channel production. By hiring me, a company gains a strategic partner who optimizes workflows and delivers incomparable visual standards that directly support the bottom line.

Core Capabilities

• Multidisciplinary Leadership: I’ve been the designer, the photographer, and the producer. I lead teams with the empathy and technical "know-how" that only comes from having done the work myself.

• Creative Architecture: I build the "engines" behind the art. From physical studio builds to digital workflow design, I create the systems that allow elite creative teams to scale.

• Strategic Stewardship: I’ve managed $1.5M+ in annual spend and over 100 brand partnerships, ensuring every dollar is an investment toward commercial growth.

• The "Unicorn" Hunter: Leveraging a career of reviewing 1,000+ portfolios, I vet and source the rare talent, that fits both the craft and the culture.

• Results-Driven Design: I bridge the gap between "looks cool" and "actually sells”.

• Full-Lifecycle Oversight: I command the entire production journey, from the first set design and budget breakdown to final asset delivery and global distribution.